About Us

Every Chanderi saree has a story. A story of skilled hands, generations of craftsmanship, and a heritage that has been woven into the fabric of India for centuries.

Handloom Trend was born in the heart of Chanderi, Madhya Pradesh, a historic town known worldwide for its exquisite handloom weaving tradition. In Chanderi, weaving is not just a profession; it is a way of life. For generations, families have dedicated themselves to creating beautiful sarees and dress materials using traditional handlooms, preserving an art form that has been passed down from one generation to the next.

The luxurious Chanderi weaves, crafted with fine silk warp and premium yarns such as pure pattu, pure katan silk, pure Zari, and other high-quality threads, have long been admired for their elegance, lightweight texture, and timeless beauty. Once cherished by queens, royal families, and noblewomen, these masterpieces continue to captivate women across India today.

At Handloom Trend, we believe that every customer deserves access to authentic Chanderi handloom products directly from the artisans who create them. That's why we work closely with experienced Chanderi weavers, many of whom are talented women artisans with more than 20 years of weaving expertise. Their dedication, patience, and artistry bring to life stunning Zari work, intricate minakari designs, and unique handwoven patterns that cannot be replicated by machines.

Our journey began when Rohit Prajapati envisioned a brand that could bridge the gap between skilled artisans and customers seeking genuine handloom craftsmanship. His dream was simple: make authentic Chanderi handloom sarees and dress materials affordable, accessible, and loved by more people while ensuring that the artisans receive the respect and livelihood they deserve.

When you shop with Handloom Trend, you're not just buying a saree or dress material. You're supporting weaving families, empowering women artisans, preserving India's centuries-old handloom heritage, and becoming part of a story that continues to thrive through every weave.

We take pride in offering only carefully crafted, high-quality Chanderi handloom creations that reflect authenticity, elegance, and value. Every piece is made with passion, woven with tradition, and delivered with trust.

Our Promise

 Authentic Chanderi Handloom Creations
 Direct Support to Weaving Families
 Skilled Women Artisans with Decades of Experience
 Premium Quality at Honest Prices
 Timeless Designs Rooted in Indian Heritage

Handloom Trend is not just a brand. It's the journey of Chanderi's artisans, woven into every thread and shared with every customer.

From the looms of Chanderi to your wardrobe, bringing heritage, elegance, and trust together. ❤️